The importance and value of SEO are well documented. Local SEO is, however, yet to be fully exploited. In fact, only 44% of businesses have laid claim to their Google My Business local listing.
The few who employ local SEO strategies are raking in huge profits. A recent survey shows local searches make up 46% of all Google searches with 78% of all local mobile searches resulting in a purchase.
We help businesses, like yours, to enjoy the benefits of all manner of SEO strategies. Our aim is to help you see your enterprise rank high in search engines (Google, Bing, e.t.c) and, online directories (Citysearch, Yelp, e.t.c). Local directory marketing boasts of the highest conversion rates of any advertising tool. The rate is as high as 50% in some popular directories.
So, according to the statistics mentioned so far, good local SEO will help you
i. Increase the number of visitors to your site.
ii. Convert close to half of the visitors into customers.
How Do We Help Your Rankings?
Before working on any business, we usually consider two things.
i. Have you claimed your local listings? If the answer is yes, we go to part two below. If it is no, we help you claim the listings. Local SEO begins with controlling your local listings.
ii. Does your business have duplicate listings? If the answer is no, we roll out the main SEO process outlined below. In the case of duplicate listings, however, we get rid of the additional listings.
Duplicate listings confuse both customers and search engines. The confusion affects ranking and consumer trust.
When these two issues are resolved, we roll out the main steps of our SEO strategies.
1. Baseline And Future Goals
We understand just how far good Search Engine Optimization can push a business. The first step is to determine where you rank and where we can take you in about five months. The idea is to rank you as high as possible.
Good local listing, for example, exposes you to the 71% of clients who look up businesses before visiting them.
One thing to understand is that some unchangeable factors may determine just how far you rank. One such factor is industry centers. When similar businesses in a locality occur clustered together, Google interprets the clusters to be an industry center. The closer a business is to such a cluster, the higher Google ranks it.
No amount of content and local SEO strategy may change that fact. The two, however, still guarantee you of better ranking despite the fact.
2. Content Is Still King
Localized content speaks to local clients in a manner they can associate with. Nothing builds trust faster. We carry out extensive keyword research and use our experience with Google’s search algorithms to help your rank. Below are other strategies we employ to help your content convert.
NAP (Name Address Phone) synchronization is another approach we use at this stage. The NAP in your listings should match what you submitted to Google and any other body. Having different NAPs for your business across different forums has the same effect as duplicate listings.
Finally, the appearance of NAP on every page of your site also helps content to convert.
Data Aggregators are entities that compile data on local businesses from various sources. They rationalize the data to come up with clean and accurate representations of the business environment. The aggregators are important because they are responsible for availing the data to search engines, at a fee.
We help you submit your data to aggregators. The result is more control over the type of data available to search engines.
Structured Data Markup/ Schema Markup
Schemas are relatively new SEO advancements. Only 31.3% of websites are using schema markup. They are technical and why you should use an expert for your SEO needs.
Schemas are codes that help Google spiders analyze a page quickly. Google algorithms have a preference for sites with the schema. Employing them helps our clients rank higher than their competitors. For purposes of professionalism, however, we only offer our services to one business per category in any given region.
This way, we ensure our clients enjoy solid leads over the competition.
3. Encourage Reviews
You can never have too many citations. Reviews form the most important citations. 72% of people trust online reviews. They give them the same validity as a personal recommendation from a trusted friend.
The more reviews you have, the better your rank. Good reviews are the main objective. This means that your business should deliver exactly what is promised. We give advice on how to offer services that attract positive reviews. 52% of clients are moved to make a purchase by positive reviews.
No matter the importance and value of SEO, product delivery remains key if you are to succeed. Get people talking nice about your business, and more people will come. Our SEO strategies will only bring clients to you, maintaining them is entirely up to your delivery.
Good reviews and content will eventually help build your business a vast amount of backlinks. Links back to your site are ranking gold. They improve ranking faster than even the black-hat tricks out there.
4. Continued Health Analysis Of Progress
Finally, when all is in place, we check how well you rank. SEO is a race that more and more people are getting into. You may rank well today and lose the position tomorrow. This fact has led our company to continually assess the progress of clients.
It is not always just a matter of improving your ranking. The idea is to maintain the high ranking. Google, for example, continually updates its
search algorithms. What works today may not work tomorrow. Our team of experts is always on the lookout for any such developments. This is another reason why you should avoid trusting your computer guy with your SEO needs and why you should use an expert.
Finally, the entire process of SEO and local SEO strategies is a long one. The above steps are not meant to highlight the entire process. Instead, it is an overview of the main steps in a way intended to educate and build your confidence in the process.