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The Psychology of Colour for Business

colour wheel

There are many factors that influence how and what consumers buy.  A large part of every decision is based on visual cues and the strongest and most persuasive is colour.  An understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately […]

Did Qantas inspire your next business promotion?

aeroplane 1

Qantas airlines have created a new business arm: Qantas Assure.  In partnership with NIB health insurance customers will be able to claim frequent flyer points in return for being active. Launching in the first half of 2016, they will offer a wellness app that syncs with mobile phones and wearables such at Fitbits and Apple […]

Plumbers have the worst pipes!

plumbers have the worst pipes

Dentist’s have the worst teeth and … sometimes webby people don’t practice what they preach!  That’s been me up until today… The story I tell my clients about why Blogging makes good sense You are unique in the world and people want to hear your story.  No-one has your experience, set of skills or outlook […]

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