The importance of Reviews

The importance of Reviews

Reviews are now an important aspect of the web. They play a key role for all online businesses. Whether they sell online or not, reviews are also very important for local businesses, due to their potential top positions in local search results. This trend has become very clear, with the Google My Business listings dominant…




Geotagging images hasn’t disappeared from Local SEO

Geotagging images hasn’t disappeared from Local SEO

Geotagging Hasn’t Disappeared from Local SEO Strategy Geotagging, also known as geocoding, is the addition of a physical location to photos and videos in the form of metadata. When you geotag your media, you are able to include its geographical location like the state or city, or you can add the specific location that the…




Voice Search and SEO

Voice Search and SEO

If you have been undermining the significance of voice search so far then the accompanying figures are important for you to note. According to an examination directed by Northstar, 55% of the teens utilize voice search on a regular basis and 56% of adults actually enjoy using voice-based search. It is not only fun but…




Our Local SEO Strategy

Our Local SEO Strategy

The importance and value of SEO are well documented. Local SEO is, however, yet to be fully exploited. In fact, only 44% of businesses have laid claim to their Google My Business local listing. The few who employ local SEO strategies are raking in huge profits. A recent survey shows local searches make up 46%…




The importance of citations for local SEO

The importance of citations for local SEO

Citations refer to mentions of your Name, Address and Phone number (NAP) on different online directories and equally authoritative websites. With all factors impacting on local SEO promotion held constant, businesses with more citations online often rank higher on Google, Bing and other search engine results in local listings.  With the map pack being reduced from…




AMP and what it means for you

AMP and what it means for you

The Impact of AMP (Accelerated Mobile Pages) on SEO and Digital Marketing Over the last few months, SEO strategists, online publishers, and digital marketers have been raising great concerns about the impact of AMP on SEO and digital marketing as well as the changing search engine algorithms. On, February 24, 2016 Google introduced the long…




What Are Keywords And How Do They Impact SEO?

What Are Keywords And How Do They Impact SEO?

What Are Keywords And How Do They Impact SEO? What are keywords? This is a question many people are asking. Keep reading to learn all about keywords and how then can impact your SEO. Even if you haven’t learned about SEO first-hand, and can’t answer the question “what are keywords?” you’ve certainly heard the term…




5 Quick Facebook Marketing Ideas For Small Businesses

5 Quick Facebook Marketing Ideas For Small Businesses

5 Quick Facebook Marketing Ideas For Small Businesses Do you have a relatively new small business or a startup? If so, you need to build your digital brand in order to compete against other more established businesses. Aside from creating a website, you must also take time to make noise in the social web. Facebook…




Why Landing Page Development Is Important For SEO

Why Landing Page Development Is Important For SEO

Why Landing Page Development Is Important For SEO Did you know that landing pages are essential to your website? Read on to learn why landing page development is important for SEO. Landing page development is incredibly important for both increasing your conversions and boosting your website’s SEO score. Unfortunately, it’s also one of the biggest challenges marketers…




Simple SEO Solutions For Business Growth

Simple SEO Solutions For Business Growth

Why You Need to Focus On Simple SEO Solutions SEO has only become more important for small business growth in 2017. Here are the big reasons you should be investing in SEO solutions. When was the last time you searched for a topic online and went beyond the third page of search results? Research has…




How To Increase Page Authority – According to Google

How To Increase Page Authority – According to Google

How To Increase Page Authority – According to Google Ever wondered how to increase page authority for your website? Or what that even is? Here’s the what you need to know about how Google assesses page authority. In the online world, every site is in a battle for top search engine ranking slots. When it…




Tech Trends that Stimulate Small Business Growth

Tech Trends that Stimulate Small Business Growth

Tech Trends that Stimulate Small Business Growth There are plenty of technologies out there designed just to help small businesses. Here are some tech trends that will stimulate growth in your small business. As a small-business owner, you already know how important technology is to your company and its growth. But there are so many…




The 5 Awesome Steps You Need to Take to Increase Business Leads

The 5 Awesome Steps You Need to Take to Increase Business Leads

5 Awesome Steps to Increase Business Leads When it comes to increasing business leads, some methods just work better than others. Learn the 5 awesome steps you need to take to increase leads here! Have you ever searched online for the answer to a question and been bombarded with obnoxious ads? Did you stay on…




How to Increase Your Sales Funnel Optimisation

How to Increase Your Sales Funnel Optimisation

How to Increase Your Sales Funnel Optimisation The idea of a sales funnel is all about informing customers and getting them to buy from you. Check out our guide on increasing your sales funnel optimisation. A lot of business owners and marketers believe that the more engagement they have with prospective clients, the higher their…




The 4 Best Business Development Strategies for Online Growth

The 4 Best Business Development Strategies for Online Growth

4 Best Business Development Strategies for Online Growth Ensure that your business will grow online with the best business development strategies! Discover the 4 best strategies to grow your business online here. Current business development strategies often focus on what you can do digitally to grow your company. The fact is that we’re shifting toward…




PRESS RELEASE – Felicity Jane Digital Launches New Site for Sunshine Coast Chamber Alliance

PRESS RELEASE – Felicity Jane Digital Launches New Site for Sunshine Coast Chamber Alliance

Felicity Jane Digital Launches New Site for Sunshine Coast Chamber Alliance Given the agency’s focus on helping small businesses succeed, the major project funded by Sunshine Coast Council grant was especially meaningful, Felicity Jane Digital reports SUNSHINE COAST, Australia — Felicity Jane Digital, one of the country’s leading full-service web design and development agencies, announced…




Australian website compliance – does your website stack up?

Australian website compliance – does your website stack up?

Do you know the legal requirements and responsibilities of running an online business?  Does your website comply with Australian legislation? Below are the three most important legal aspects that you should be aware of.  Check to see how your website fares. Do you have a Contact Form on your website? If YES then you are…




The Psychology of Colour for Business

The Psychology of Colour for Business

There are many factors that influence how and what consumers buy.  A large part of every decision is based on visual cues and the strongest and most persuasive is colour.  An understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately…




Is mobile friendliness all hype?

Is mobile friendliness all hype?

Not at all!  The biggest impact to online ‘search’ in 2015 was mobile.  On April 21, 2015 Google implemented mobile friendliness as a ranking factor in mobile search results. If your site is mobile friendly you can expect to rank above your competitors who don’t have a mobile friendly site.  Conversely pages designed only for…




Adwords, keywords & SEO and how it all fits together

Adwords, keywords & SEO and how it all fits together

As a business owner you need to be able to attract and filter the right customer for your business from the hundreds and thousands searching the internet for products and services just like yours. For small business owners moving from the more traditional forms of advertising can be a daunting experience.  It is much more…




Join other small business owners

Learn how to get more out of your website. We'll send you valuable information straight to your inbox